I’m a product-focused professional with deep experience leading digital initiatives across industries such as aviation, finance, energy, and construction. I bring a strategic mindset and an agile approach to every project, helping organizations define product vision, align cross-functional teams, and deliver solutions that are user-centered and business-ready.
Known for my ability to translate complexity into clarity, I work comfortably at the intersection of business, technology, and execution. Whether launching a new platform, improving internal systems, or integrating third-party technologies, my focus remains the same: outcomes that matter and delivery that scales.
My strength lies in orchestrating cross-functional teams, aligning stakeholders, and fostering a collaborative environment that drives efficiency and measurable results. With a focus on quality, clarity, and impact, I consistently contribute to improved outcomes and scalable delivery across complex systems.
Experience
Frontier Airlines, Sr. Product Owner
Mar 2023 – Present
In my role as Product Owner at Frontier Airlines, I excelled in translating complex business demands into actionable technical and functional requirements, ensuring our technology solutions were both innovative and aligned with strategic objectives. My responsibilities encompassed overseeing the development of project specifications, orchestrating the collaboration between cross-functional teams, and managing the entire lifecycle of project execution
Praxent, Sr. Delivery Lead
October 2021 – Feb 2023
At Praxent, I led pivotal projects in the consumer credit and banking sectors, elevating digital platforms and services using diverse tools and agile methodologies.
Hexaware, Sr. Business Analyst
October 2019 – October 2021
Engaged in key migration projects at Hexaware, I led technical transitions and facilitated agile practices across two significant initiatives.
Cemex, Service Delivery Lead
March 2017 – October 2019
At Cemex, I spearheaded the development and global rollout of an online sales channel for cement, concrete, and related materials, utilizing cutting-edge tools and agile methodologies to ensure seamless execution and market expansion.
Education
Tecnologico de Monterrey
Graduate Study, Accounting and Finance
Jan 2008 – Dec 2008
Tecnologico de Monterrey
Master’s in Quality Systems
Jan 2004 – Dec 2005
Specialization in the field of Project Management, Logistics and the usage of probabilistic methods for decision making.
Instituto Tecnologico de Veracruz
Bachelor’s in Information Technology
August 1997 – January 2003
Hard Skills
Soft Skills
Here are a few lines from people who I have worked with. .
“Jose Luis is a very intelligent and self-disciplined IT professional. We worked together on a highly demanding project over tremendous stress conditions and he proved several times to be a highly prepared BA always focusing on client needs and on a feasible development — a combination very hard to find. I highly recommend him for any challenging position where you expect a strong level of confidence and a client-oriented service.”
Guillermo De la Rosa, MSIT, CSM
Global Delivery Management Head
“Jose Luis is very detail-oriented, self-motivated, team and customer-oriented and someone who has great programming skills that proved to be of great value to the company. His analytical skills were of great help on the gathering of requirements and creation of technical and functional specs.”
Rigoberto Leon
IT Principal Manager, Business Processes at KBR, Inc.
“Jose Luis is a top performer, always ready to step up for any project or assignment. He is a professional with a very good technical skillset and a very good attitude towards work. It was a pleasure working with Jose Luis and I recommend him for any project he could be considered.”
Andres Garavito
Project Management | Entrepreneurship
“I worked with Jose Luis in a very tight scheduled project at Softtek. He was a very balanced person doing an excellent job as a Business Analyst and also integrating with the development team in order to provide clarification when required, at the same time keeping a relaxed attitude. I have to say that the success of the project was based very much on the great job he did in the early stages and the excellent quality applied on the deliverables. I wouldn’t doubt by any chance on having him on board for another project.”
Agustin Osorio
Gerente de Desarrollo Soporte y Mantenimiento at SpinByOxxo
Contact me
Jose Luis Cruz Morales
Monterrey, Mexico
Central Time Zone (GMT +6)
MX Phone: +52 8110325292
WhatsApp: +52 8110325292
Linked In: joseluis.cruz
Email: me@joseluiscruz.com
Github: teacherjoseluis