Digitizing construction partnerships.
Scalable platforms. Seamless onboarding. Global execution.
I help construction and materials companies modernize how they engage with clients — from user onboarding and account management to internal support tooling. With experience in global product rollouts, platform localization, and SAP-integrated flows, I deliver solutions that scale across borders and business units.
B2B Customer Onboarding Product Ownership
Led the definition and delivery of a global digital onboarding module for new cement and concrete clients across Cemex’s major markets.
User Authentication and Access Configuration Enablement
Integrated enterprise authentication platforms (Oracle, later Azure AD) into the onboarding experience for seamless and secure user access.
Standardized Client Experience Platform Design
Defined and delivered consistent onboarding flows to align Cemex’s diverse regional operations with a centralized user experience model.
Middleware-Enabled SAP R3 Integration Strategy
Engineered data flow requirements and specifications to optimize commercial banking credit evaluation processes across legacy and modernized platforms.
Projects in the Construction Industry
B2B Client Onboarding Platform
Led the design and delivery of a multi-market onboarding module for new clients in the global Cemex ecommerce platform.
Enterprise Authentication Integration
Enabled user authentication through Oracle and Azure platforms to secure and streamline access to Cemex’s ecommerce systems.
Multi-Region Platform Localization Rollout
Managed release planning and localization of the onboarding platform across North America, LATAM, Europe, and the Middle East.
SAP R3 Integration via Cloud Middleware
Enabled secure and efficient read/write operations to SAP R3 through a cloud-based middleware architecture.
Client Support Console for Cemex Staff
Delivered an internal-facing tool that empowered staff to support and manage onboarding requests from B2B customers.
Internal User Access Console Implementation
Launched a centralized console to streamline permissions and access management for internal Cemex teams across regions.
Contact me
Jose Luis Cruz Morales
Monterrey, Mexico
Central Time Zone (GMT +6)
MX Phone: +52 8110325292
WhatsApp: +52 8110325292
Linked In: joseluis.cruz
Email: me@joseluiscruz.com
Github: teacherjoseluis