
Reimagining airline experiences.
Smarter products. Seamless operations. Global reach.
With deep experience in airline tech, I help streamline critical passenger journeys — from mobile check-in and loyalty features to middleware integrations and DOT compliance. Whether optimizing internal workflows or enabling new partner routes, I deliver solutions that move the industry forward.
Requirements Engineering for Aviation Platforms
Translating complex airline business needs into detailed functional and technical specifications to drive successful platform enhancements.
Middleware Product Ownership and Integration Management
Defining and prioritizing middleware development pipelines, integrating with third-party systems like Amadeus, Navitaire, Planitas ADAPTiv, and Verify to streamline booking, loyalty, and compliance processes.
Loyalty Solutions Implementation
Supporting the integration and evolution of loyalty program solutions designed to enhance passenger engagement and retention.
Compliance Solutions for Airline Operations
Collaborating with operational teams to deliver technical solutions supporting Department of Transportation (DOT) compliance and improving regulatory reporting processes.
Behavioral Analytics Implementation for User Insights
Implementing tools like FullStory to capture detailed user behavior analytics, providing actionable insights for product optimization and customer experience improvements.
Marketing Analytics Enablement in Airline Apps
Leading the integration of marketing event tracking (e.g., Cart Abandonment strategies) to optimize marketing campaigns and drive customer conversion.
Business Stakeholder Collaboration and Product Roadmapping
Engaging business stakeholders in the definition of product requirements, roadmapping, and release planning to align technology delivery with airline business priorities.
Third-Party Systems Integration and Issue Resolution
Working closely with vendors and internal technical teams to enable, develop, and troubleshoot functionality across airline-critical platforms, including Navitaire Digital and SOAP endpoints.
Projects in the Airline Industry

International Solutions
Enabled mobile document verification for international travelers.

Codeshare with Volaris
Expanded route network through a codeshare with Volaris Mexico.

Loyalty Revamp
Upgraded the mobile loyalty experience with new features and promotions.

Dynamic Bundles
Implemented bundled ancillaries to boost upsell revenue.

Contact Tracing Compliance
Launched a DOT-compliant contact tracing solution for travelers.
Contact me
Jose Luis Cruz Morales
Monterrey, Mexico
Central Time Zone (GMT +6)
MX Phone: +52 8110325292
WhatsApp: +52 8110325292
Linked In: joseluis.cruz
Email: me@joseluiscruz.com
Github: teacherjoseluis