How I Help Projects Succeed
With over 20 years of experience delivering solutions in highly regulated and complex environments — including aviation, finance, construction, and energy — I specialize in shaping product strategy, leading delivery, and connecting business needs to executable plans. I don’t define myself by a single title. Depending on the project, I act as a Product Owner, a Delivery Lead, or a cross-functional bridge between technical and business stakeholders. My focus is always the same: clarity, traction, and results.
My Core Capabilities
Product Strategy & Roadmapping
I help teams identify what to build and why — aligning business goals with real user needs. I create product visions, translate them into prioritized roadmaps, and adapt them as conditions change.
Requirements Engineering
I turn high-level concepts into clear, structured functional and technical requirements. Whether it’s mapping user flows, defining API behavior, or capturing edge cases, I ensure dev teams always have what they need to move forward with confidence.
Business Alignment & Stakeholder Engagement
I work closely with stakeholders to shape feature sets, manage expectations, and keep initiatives grounded in real business priorities. I speak both languages: strategy and execution.
System Integration & Technical Mapping
Across many projects, I’ve led the planning and documentation of integrations between legacy systems, cloud platforms, and third-party tools. I specialize in identifying data dependencies, defining integration points, and removing ambiguity before it blocks progress.
Execution & Delivery Management
I support Agile and hybrid delivery models, facilitate backlog prioritization, run cross-team ceremonies, and track delivery milestones. I take ownership of ensuring forward momentum and timely delivery.
Project Planning, Risk & Dependency Management
I build realistic project plans, identify cross-functional dependencies, and flag risks early. My strength is in sequencing complex workstreams into something teams can actually follow and execute.
Localization & Global Rollout Readiness
I’ve worked on products rolled out across North America, LATAM, Europe, and the Middle East. I know what it takes to plan and deliver scalable, localized experiences that remain cohesive across borders.
Regulatory & Compliance Enablement
Whether it’s contact tracing requirements from the DOT, HR compliance during a system migration, or internal audit readiness, I’ve worked alongside legal and ops to ensure compliance isn’t an afterthought.
Contact me
Jose Luis Cruz Morales
Monterrey, Mexico
Central Time Zone (GMT +6)
MX Phone: +52 8110325292
WhatsApp: +52 8110325292
Linked In: joseluis.cruz
Email: me@joseluiscruz.com
Github: teacherjoseluis